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Beer has become the go-to drink for urban India. Today, the Indian beer market has evolved from the usual lagers and stouts as customers seek to explore new variants and flavours. Today, traditional beer is combined with flavours and aromas of lemongrass, citrus, and even coffee to please the crowd. With this trend in mind, […]

Campaign India speaks with homegrown alcohol brands to understand how they dealt with the lockdown, what’s new in terms of category innovations and how they keep up with the Indian consumer’s evolving taste for alcohol. For the alcohol drinkers among us, there perhaps is nothing more relaxing than sipping on a favourite beverage after a […]